![]() ![]() Does the story you’re pitching impact a large number of people? Does this news greatly affect an industry that’s relevant to the journalist’s readers? If so, then tell the journalist that upfront. ImpactĪnother news value that’s pretty much guaranteed to draw in a wide array of readers is Impact. I’d love to connect you with Amy McGilicuddy, Chairwoman of the Sanitary Office Workers Foundation, to talk about what natural remedies can help boost your immune system so you can share that with your readers. Just this week, the CDC announced that the immunity of many office workers is compromised more each year between January and March. This can often be accomplished with little more than a quick sentence about why this information matters, not only in general, but at this very moment. There are many ways to convey timeliness in your pitch, but it’s always best to show a journalist why your story is timely through examples, rather than just tell them and expect them to take you at your word. And if their readers won’t care, the journalist won’t either. ![]() No one wants to read something that’s already been written about hundreds of times, nor do they want to read about a finding that came out years ago. Timeliness is pretty self explanatory-journalists are looking for stories that are trending, relevant of the moment, or shed new light on what everyone’s already talking about. While there are many different combinations of news values, most journalists and educators agree on a core six: If you want a writer to accept your pitch, it needs to intrigue them-and be something that satisfies the news values their readers are interested in. ![]() In order to do that, they tend to focus on stories that contain some combination of specific themes. No matter what beat they report on, journalists want to tell stories that will reach the widest audience possible. ![]()
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